Public Awareness and Education
Sample Public Awareness and Education Materials
This library features best practice public outreach materials, internal communication plans and event ideas provided by counties. Counties are encouraged to replicate these materials in order to broaden their outreach efforts and to make use of existing materials that have been proven successful. Please feel free to contact the contributing counties to get more information about their brochures and programs. The following pages contain links to PDF resources by category:
- Adult Services
- Children's Services
- Workforce Services
- Food Stamps, Medi-Cal, and Cash Aid
- Department Reports
- Newsletters
- Employee Recognition Programs
Public Information Officer of the Month
A member of the CWDA Public Education and Education committee is available to assist Social Service Directors with public relations issues as they arise. Download the flyer.
January 2010
Kerri Aiello
Communications and Media Officer
Countywide Services Agency, Sacramento County
700 H Street, Suite 7650
Sacramento, CA 94821
Aiellok@saccounty.net
(916) 874-4667
February 2010
Pam Tebo
Manager/Assistant to the Director
Human Services Agency, San Francisco County
P.O. Box 7988
San Francisco, CA 94120
Pamela.Tebo@sfgov.org
(415) 557-6540
March 2010
Laurie Slowthower
Communication and Media Officer
Child Protective Services/Department of Health and Human Services, Sacramento County
7001 A East Parkway, Suite 700
Sacramento, CA 95823
Slothowerl@saccounty.net
(916) 876-5462
April 2010
Sam Trevino
Community Relations Manager
Department of Social & Employment Services, Monterey County
1000 South Main Street, Suite 209A
Salinas, CA 93901
trevinos@co.monterey.ca.us
(831) 755-4447
May 2010
Laura McCasland
Communication and Media Officer
Department of Health and Human Services, Sacramento County
7001 A East Parkway, Suite 1000A
Sacramento, CA 95823
McCaslandLa@saccounty.net
(916) 875-2008
June 2010
Heidi Carter Escudero
Outreach & Communications
Department of Human Services, Kern County
100 East California Ave
Bakersfield, CA 93307
carterh@co.kern.ca.us
(661) 633-7104
July 2010
Terry Lynn Fisher
Public Information Officer & Legislative Analyst
Administrative Services Division
Social Services Agency, Orange County
888 North Main Street, Building 157B
Santa Ana, CA 92701
TerryLynn.Fisher@ssa.ocgov.com
(714) 541-7734
August 2010
Lucinda Serynek
Communications and Media Officer
Department of Human Assistance, Sacramento County
2433 Marconi Avenue
Sacramento, CA 95821
Seryneklu@saccounty.net
(916) 875-3736
September 2010
Kerri Aiello
Communications and Media Officer
Countywide Services Agency, Sacramento County
700 H Street, Suite 7650
Sacramento, CA 94821
Aiellok@saccounty.net
(916) 874-4667
October 2010
Sylvia Soublet
Media Relations Officer/Executive Assistant
Social Services Agency, Alameda County
1106 Madison Street
Oakland, CA 94608
ssoublet@acgov.org
(510) 267-9434
November 2010
Linda Kerner
PIO & Senior Human Services Analyst
Human Resources Agency, Santa Cruz County
1000 Emeline Avenue
Santa Cruz, CA 95060
linda.kerner@hra.co.santa-cruz.ca.us
(831) 454-4897
December 2010
Nestor Requeno
Asst. Director Intergovernmental Relations
Department of Public Social Services, Los Angeles County
12860 Crossroads Parkway, Ste. 700
City of Industry, CA 91746
NestorRequeno@dpss.lacounty.gov
(562) 908-8519
Working with the Media
Additional Information
Public Awareness Campaign Event Calendar
This tool was developed by the CWDA Public Awareness and Education Committee to provide counties with resources for planning successful public awareness campaigns and special events. Click on a designated event to find tips on campaign strategies and sample promotional materials. Counties are encouraged to replicate and make use of existing materials that have been proven successful. Please feel free to contact counties to get more information about their materials and public relations programs.