Cracking the Media Code
This session will promote an understanding of how to frame your message so it results in media coverage. It covers key elements of a news story, how to work with reporters, strategies for handling client confidentiality/sensitive topics while still communicating your important messages, and leveraging media opportunities to tell your agency’s stories.
- Alan Wang, Media Relations Specialist, Contra Costa County Employment and Human Services Department
- Tish Gallegos, Community/Media Relations Manager, Contra Costa County Employment and Human Services Department